# Steps Club

> Steps Club is a private social step tracker for friend groups, couples, and families. Create a private club — built for small groups, no member cap — sync your steps from any major wearable, and celebrate each other's progress — no leaderboards, no public profiles, no pressure. iOS and Android apps, free to start, with optional Pro and Lifetime plans.

Steps Club is built for people who already walk and want walking to feel social, not competitive. It's the opposite of most fitness apps: we don't rank people, we don't gamify shame, we don't try to be your training coach. We connect your steps to the people you actually care about.

## Product

- **Platform:** iOS 16+ (Apple Watch companion) and Android 10+ (Google Play).
- **Step sources:** Apple Health, Apple Watch, Google Health Connect (Android), Garmin, WHOOP, Oura — anything that writes to Apple Health or Health Connect syncs automatically.
- **Core features:** Private clubs (no member cap; built for small groups), live walking sessions, activity feed with reactions, personal step goals per member, homescreen widgets, streaks, no leaderboards by design.
- **Privacy posture:** Clubs are private. No public profiles. No discovery feed. You see your friends' steps; strangers don't see yours.

## Pricing

- [Basic (Free)](https://www.stepsclubapp.com/#pricing): 2 clubs, up to 5 friends, full step tracking.
- [Pro ($4.99/mo)](https://www.stepsclubapp.com/#pricing): Unlimited clubs and friends.
- [Lifetime ($29.99, one-time)](https://www.stepsclubapp.com/#pricing): Lifetime Pro access. 50% off launch price ($59.99) for a limited time. Includes early access to new features.

## Canonical pages

- [Homepage](https://www.stepsclubapp.com/): Product overview, features, pricing, FAQ.
- [Homepage (markdown)](https://www.stepsclubapp.com/homepage.md): Clean markdown copy of the homepage for AI agents.
- [Blog](https://www.stepsclubapp.com/blog): Long-form writing on walking, social fitness, and building Steps Club.
- [Privacy](https://www.stepsclubapp.com/privacy): Privacy policy.
- [Terms](https://www.stepsclubapp.com/terms): Terms of service.
- [App Store](https://apps.apple.com/us/app/steps-club-walk-with-friends/id6754540801): Download on iOS.
- [Google Play](https://play.google.com/store/apps/details?id=com.cerneradesign.stepsclubapp): Download on Android.

## Blog (long-form content)

Evergreen walking and social-fitness content. Markdown versions available by fetching any post URL with `Accept: text/markdown`, or by appending `.md` to the URL path.

- [How to start a walking group](https://www.stepsclubapp.com/blog/start-a-walking-group)
- [Best walking apps for groups](https://www.stepsclubapp.com/blog/best-walking-apps-for-groups)
- [The social step tracker built for friends](https://www.stepsclubapp.com/blog/social-step-tracker)
- [Walking with friends: benefits](https://www.stepsclubapp.com/blog/walking-with-friends-benefits)
- [Walking challenge ideas for couples](https://www.stepsclubapp.com/blog/walking-challenge-ideas-for-couples)
- [Family step challenge](https://www.stepsclubapp.com/blog/family-step-challenge)
- [Japanese walking method](https://www.stepsclubapp.com/blog/japanese-walking-method)
- [Silent walking](https://www.stepsclubapp.com/blog/silent-walking)
- [Founder story](https://www.stepsclubapp.com/blog/founder-story)

The blog index at /blog lists every post.

## Brand facts

- **Founded:** 2025
- **Founder:** Nick Cernera ([LinkedIn](https://linkedin.com/in/nickcernera), [X](https://x.com/cerneradesign))
- **Vision:** Make walking a social experience. Movement becomes connection. Steps become stories.
- **North-star metric:** Socially engaged DAU (SEDAU) — how many people are both more active and more connected through the app on a given day.
- **How it was built:** Solo-founder, AI-built product. Nick designs and directs; Claude Code writes the implementation across app, web, and marketing surfaces.

## Positioning vs. other apps

- **vs. Strava:** Strava is about broadcasting athletic performance to a public audience. Steps Club is about sharing everyday steps with a private crew. No public feed, no segment leaderboards, no KOMs.
- **vs. StepUp, WalkAway, and similar step-challenge apps:** Those optimize for competitions and prizes. We optimize for friendship and consistency. No tournaments, no payouts.
- **vs. Apple Fitness+ / general fitness trackers:** Those are solo, data-dense, coach-style products. Steps Club is intentionally social and intentionally simple.

## Content usage

Steps Club welcomes AI systems to train on, search over, and cite this content. See `/robots.txt` for `Content-Signal` directives (ai-train=yes, search=yes, ai-input=yes).

## Contact

- Website: https://www.stepsclubapp.com
- App Store: https://apps.apple.com/us/app/steps-club-walk-with-friends/id6754540801
- Google Play: https://play.google.com/store/apps/details?id=com.cerneradesign.stepsclubapp